Ich sehe was - was du nicht siehst.
(I see something - that you don’t see)

The problem of child poverty within our wealthy German society is well known, but not always visible and therefore usually goes unnoticed. With this in mind, a print campaign was developed to raise the awareness of this problem.

With the title “I see something - that you don't see” (german: "Ich sehe was - was du nicht siehst"), the main aim of this campaign is to make the problem of child poverty, which is usually not openly visible, actively visible and to make the viewer aware of it.

The name of this campaign is not only reminiscent of the well-known game from childhood, but also combines the knowledge of the information carrier with the ignorance of the recipient.

Visual design elements, which complement each other both typographically and illustratively, harmoniously combine the overall design impression with the title and subject matter and reflect a “childlike style”.