How often do we wish we were somewhere else right away? A place where words like desolation and stress do not exist. The perfume “the C” is designed to immerse the user in a world full of harmony, freshness and inner peace.

This advertising campaign is all about the positive change in mood that occurs when the perfume is used. The title “The C” (the change) therefore refers directly to the positive effect that is triggered when the fragrance is sprayed.

The fragrance enables the user to escape the dreary, stressful and monotonous gray everyday life and to drift away to a fresh imaginary place that radiates calm, balance and inner peace.

Off Text: “Sometimes all i need is a place where i can be free to escape reality. A spark of magic. In these moments i feel like most alive and far away from this world. But i know the place i'm trying to find is just a feeling. Change the way you feel - the C”